Shani Wigs Review and FAQ

Shani Wigs: Everything You Need to Know About the Brand, Its Roots, and More

Ever wondered who’s really behind the Shani Wigs brand, why this company became so well-known, and if their wigs are good investment pieces? You’re not alone; many buyers want transparent answers about Shani before spending big.

Shani Wigs was founded and is owned by Shani Lechan, who became famous through Instagram, word-of-mouth in Jewish communities, and celebrity clients, building a reputation for luxury human hair wigs.

The world of high-end wigs¹ is filled with options, claims, and personal stories. Shani Wigs² stands out for mixing personal branding and creative customization with a deep connection to the Jewish community.

Who owns Shani Wigs?

Ever wondered who the face is behind this well-known company?

Shani Wigs is owned and founded by Shani Lechan, who runs the business and oversees product curation, marketing, and client relationships.

Shani Lechan started her journey in the wig world as a young entrepreneur determined to offer women a more personal wig-buying experience³. She focused on handpicked hair, transparency, and has remained the brand’s face on social media. Running everything from collaborations to product launches, Shani maintains hands-on involvement, sharing personal stories and daily routines, which helps clients connect with her in a market that can sometimes feel distant or impersonal. Many followers feel like they know her, and this authenticity is part of the Shani Wigs draw.

How did Shani Lechan become famous?

It’s not easy to make a name in the crowded luxury wig world. How did Shani do it?

Shani Lechan became famous by documenting her entrepreneurial journey on Instagram, sharing behind-the-scenes creation of wigs, and building a loyal following among Orthodox Jewish and celebrity clients.

What set Shani apart was her willingness to show both the glamorous and real sides of wig making. She used stories, Q&As, and regular posts to tell her journey, going from independent stylist to recognized brand owner. Her content often included transformations, fitting sessions, and tips, making luxury wigs⁴ relatable and aspirational. Shani also gained attention from influencers and celebrities who posted about her wigs, bringing her business to a global audience. Her story is about persistence, personal branding⁵, and serving a niche with care and flair.

Shani Wigs Review

Do these wigs live up to the buzz—or is it all just Instagram hype?

Shani Wigs are praised for their use of premium European and Brazilian hair, natural hairlines, custom coloring, and service, come at luxury prices that reflect personal handmade craftsmanship, but there is not enough review data to support its luxury status, with only few reviews available on Trustpilot

From my own research and talking to Shani Wigs customers, the consensus is clear: these wigs look and feel like real hair⁶ because they are real, untreated hair—sourced mainly from Eastern Europe and Brazil. The coloring is done by hand to match each client, and the hairlines are often plucked and customized for each order⁷. The fit is secure and comfortable, especially for those wearing wigs daily as religious or style choices. There’s a strong focus on service, including consultations and personal follow-ups; however, expect a significant wait and high price. Customers often invest thousands for a wig that matches their exact needs, from color and length to cap construction. The downside for some buyers is the premium you pay for the name and the waitlist due to demand.

Is Shani Wigs Jewish?

Many buyers want to know if this brand understands religious wig-wearing and community needs.

Yes, Shani Wigs is deeply rooted in Jewish communities, designing wigs that meet religious requirements and serve customers seeking natural coverage for modesty.

Shani Lechan built her brand working closely with Orthodox, Hasidic, and Modern Orthodox women⁸. She knows the importance of fit, texture, length, and crown construction to create a seamless, modest look for daily wear. Many clients use Shani Wigs as their “sheitel⁹,” a wig worn for religious modesty. Her collaborations, charity work, and educational content often center around values important to Jewish families and communities.

How long do Shani Wigs last?

If you’re investing thousands, you want them to last—so how do they hold up over time?

With proper care, Shani Wigs can last upwards of three years or more. Durability depends on hair type, construction, and daily maintenance.

Clients say a Shani wig¹⁰, when used daily but stored and maintained carefully, retains its shape, shine, and comfort for years. The base construction is secure, clips and bands hold up, and hand-tied pieces don’t shed excessively. Like all real hair wigs¹¹, you’ll need regular washing, deep conditioning, and gentle detangling. My friends with high-end wigs usually schedule professional washes every few months, and with that routine, it’s typical for these wigs to look natural well beyond the first year. Custom coloring also holds up if you use sulfate-free, gentle hair products.

Where are Shani Wigs from?

Location can mean a lot in this business—not just for logistics but for service and understanding customer needs.

Shani Wigs is based in New York City, serving clients throughout the U.S., Canada, and globally, with a showroom for in-person consultations and fittings.

New York is a hub for the Jewish wig market, with top stylists, salons, and access to premium hair. Shani’s NYC base lets her work hands-on with a diverse group of clients and respond to the unique preferences and requirements of the local market. They also ship worldwide, with virtual consultations for clients who can’t visit in person. It’s common for clients to fly in for fittings or send precise measurements for custom work.

Shani Wigs Controversy

Social media and fame bring scrutiny. Has Shani Wigs faced controversy?

Shani Wigs has faced criticism over pricing, transparency of hair sourcing, and the high demand that sometimes leads to long waits or order delays, but remains respected for addressing issues openly.

Like many high-end fashion and beauty brands, Shani Wigs has drawn attention to the ethics of hair sourcing¹², especially as the price of European hair climbs and some competitors have less transparent supply chains. There have also been customer complaints about communication or delays during busy seasons. However, Shani often addresses controversies on her platforms, posting explanations and keeping followers updated. While any luxury brand¹³ will have mixed reviews, the consensus in her community is that the brand stands behind its work and works to resolve issues openly—a key reason her following remains strong.

Conclusion

Shani Wigs is a luxury, Jewish-owned brand led by Shani Lechan, known for transparency, social influence, and real human hair craftsmanship. The wigs last for years with care, and the company’s NYC roots help it serve a global, loyal community.